Is the QR Code Here to Stay?

In Technology on July 25, 2011 at 10:22 am

By Len Vassos

What is a QR Code?  A Quick Response (QR) code in its simplistic form is a 2D bar code. It’s just like the standard bar code you see every day on products, but more powerful, as it can hold much more data. These codes can be easily read by a Smartphone and provide links to content on the web or other information by using a QR Reader.

The QR code has it roots in Japan; has been in Europe the past few years and it is now making inroads in North America.

A QR code can store thousands of alphanumeric characters. With all that information available it can provide links to URLs, phone numbers, messages, maps – the possibilities are endless. Airlines are currently using QR codes on their boarding passes and QR codes have been widely used on convention name tags.

There are many free QR Reader apps available on a Smartphone today. Some manufacturers are including QR readers with their phones.

Small businesses or individuals can take advantage of QR codes to market themselves. The advent of Smartphone has given everyone the added flexibility of going to the web – anywhere, anytime.

Where are some uses of QR Codes?

  • Business cards
  • Brochures
  • Marketing Literature
  • Resumes and Cover Letters
  • Print Media
  • Social Media

Imagine a prospect scanning your business card and automatically dialing your phone number? How about scanning your brochure to get additional information on the products and services you provide? The QR code can even provide directions to your place of business.  Talk about a Quick Response – as an entrepreneur, are you taking advantage of this?

This QR code takes you to my Blog.  Check it out.

Twitter recently celebrated its 5 year anniversary. Is the QR code the new Twitter?

Len Vassos is in the software development field and is building a technology network that builds rapport with recruiters and employers everywhere.

Check out Len at Twitter @lenvassos or Facebook Page (Facebook.com/lenvassosdemystifyingsocialmedia)   


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