entrenomics

Tablets – Who Has Them and How are They Used?

In Technology on July 25, 2011 at 10:24 am

 

Tablets are the latest rage in the mobile computing world. But how many active travellers have one? And do their usage patterns differ from those associated with other forms of mobile connectivity?

According to recent statistics, fewer than one in 10 (7 per cent) of active travellers currently has access to the Internet from an iPad or other tablet computer.

Those who do use a tablet, use it to find activities in which they are most likely to engage when travelling. This includes finding restaurants or shops nearby based on specific search criteria, comparison shopping for airfares and hotel rates, and searching for the latest information on flight schedules and delays.

One-third of those polled also use their tablet computer to book air travel or lodging, and look for ratings or reviews of hotels, restaurants or destinations.

Approximately one-quarter have navigated a destination using the GPS function on their tablet device, viewed a virtual visitor guide, or shared information and photos about their travel experiences.

Two in 10 have used the check-in feature or an app on their tablet computer to share information with others on where they are.

Here are some of the report’s findings.

The following is a list of activities engaged in on an iPad or tablet computer among those who access the Internet from an iPad or other tablet computer.

46 % – to find restaurants or shops nearby based on specific criteria input

42 % – to do comparison shopping for airfares and hotel rates

39 % – to search for the latest information on flight schedules and delays

37 % – to book air travel or lodging

35 % – to look for ratings or reviews of hotels, restaurants or destinations

27 % – to navigate to destinations using the GPS functionality on the device

26% – to view virtual visitor guides providing information on things to do and see

24 % – to share information and photos about their travel experiences

18 % – used a check-in feature or apps such as Facebook Places or Foursquare to share          where they are.

17 % – participate in customer loyalty programs by using “like” functions on social         networking sites

13 % – download and use mobile coupons from the device

13 % – download an audio walking tour of a destination to the device

11 % – use an augmented reality application (app) for a destination

Tablet utilization habits mirror those observed on SmartPhones with one important exception: tablet users are significantly more likely to use their device to comparison shop airfares and hotel rates.

June – Lodging News – http://www.can-lodgingnews.com

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