entrenomics

The Art of a Televised Interview

In Education on July 25, 2011 at 10:15 am

 

By Sabaina Malik

Entrepreneurs often have the opportunity to create more visibility through a televised interview, here are the top five mistakes and the solutions that will work every time.

1.      The Problem: You Talk Too Much

You are asked a question and then your answer rattles on endlessly. You are more interested in hearing yourself talk then giving an effective interview. There are three problems with this: a) Fewer questions can get asked so chances for a great sound bite go down; b) The interviewer and audience lose their interestYou are asked a question and your answer goes on endlessly. You’re more interested in hearing yourself talk than give an effective interview. There are three problems with this:

A – Fewer questions can be asked so chances for a great sound bite go down

B – The interviewer and audience lose their focus and interest

C – The interviewer has to interrupt you, which looks bad for everyone

The Solution

Practice short but succinct answers to the questions you are most commonly asked. Put yourself in the position of the audience and speak to what they would be interested in hearing. Time your answers; they should not be longer than 20 seconds.

2.      The Problem: You Don’t Answer the Question

This is your chance to tell the world about you, it’s not a political interview. Don’t dodge the questions. If you don’t want to answer the questions, don’t agree to the interview.

The Solution

Talk to the interviewer prior to the interview so you are aware of what will be asked.

3.      The Problem: You Are Not Relevant or Interesting

You continue to talk about things that are off topic and the audience finds just plain boring. It is your responsibility to “give a good interview”; the interviewee’s responsibility is to navigate through the questions.

The Solution

Your interview must relate to the topic of the hour and what is going on in the world today; keep your listener in mind while speaking.

4.      The Problem: You Are Not Prepared

The interview snuck up on you and you are not prepared to do the interview.

The Solution

            Do your homework, talk to the interviewee, find out what the objective of the interview is and be prepared. Interviews are a team sport and you want to be a prepared team player.

5.      The Problem: You Keep Trying To Sell Your Product or Service

Sales are a by-product of an interview, and should not be the immediate goal.

The Solution

Talk about expert advice on the types of problems you solve or the products you sell. New customers will then come looking for you for the solution.1. You talk too much

You are asked a question and then your answer rattles on endlessly. You are more interested in hearing yourself talk then giving an effective interview. There are three problems with this: a) Fewer questions can get asked so chances for a great sound bite go down; b) The interviewer and audience lose their interest and focus; c) The interviewer needs to interrupt you which looks bad for everyone.

Solution: Practice succinct answers to the most common questions you are asked. The length of the answer will vary by media: in print, less than minute; in radio, less than 30 seconds; on video, less than 20 seconds. It may seem short until you actually time it out.

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