Video Distribution for Maximum Online Promotion

In Technology on July 25, 2011 at 10:17 am

By Paul Harvey

Ok. You’ve shot and edited a great promotional web video. Congratulations, now you have a valuable media asset; but what are you going to do with it? Do you put it on your website? Absolutely! But there are many additional ways to use your video to effectively increase awareness of your company’s products and services.

Video Sharing Sites

Many video viewers are extremely loyal to their chosen video site. So cross penetration is often the best way to ensure your video finds different audiences across the Internet. It also increases the potential of receiving separate listings of your video within the Internet search engines.

To ensure widespread distribution of your video, open free accounts at the following key video sharing websites and upload your video to each site.

www.Youtube.com www.Viddler.com www.Dailymotion.com www.Vimeo.com www.Myspace.com www.Facebook.com www.Twitter.com www.Metacafe.com

Search Engine Optimization (SEO)

Your video can also help you improve your website’s search engine rankings. You want to ensure your video exposure is maximized through proper search engine optimization.

To do this you need to choose an effective video title, description and keywords or tags so viewers and search engines are more likely to find your video.

Make sure the video title you use and the tags you choose are different from your competitors. If you pick a video title and words that other people use, you’ll never make it to page 1 on Google or Youtube. An example is, “Business Coach” – it’s too general. “Toronto Business Coach” would be much better because it has less competition in the search engines.

In order for Google to decide where to place your video in its listings, it will first look at your video title and then the tags (keywords) you’ve used when you uploaded the video to the video sharing sites.

Increasing the number of websites that link to your video will also influence the search engine ranking of your video. Open those free accounts at the prominent social book- marking sites and record the URL of your Youtube video (not your own website’s URL).

This will give you additional web links to your Youtube video, and will help push your video upward in Google’s search engine listings. Here’s a link to a list of many more social bookmarking sites: http://www.social-bookmarking-sites-list.com

Integrate Your Video Everywhere

One final important video promotional step is to integrate a link to your video into all of your company’s marketing efforts. Find ways to utilize your video in your public relations and internal communications, paid and free online advertising, promotion to external Blogs, emails, articles, newsletters, social networking, and local directories and portals such as Internet Yellow Pages, Google Maps, Google Local and Yahoo! Local.

When a link to your video is 
skilfully interwoven into these
 extended areas it can dramatically 
increase the performance of each 
promotional element and the number of viewers seeing your video.

Use the video distribution guide. If you need additional information on these methods and other ways to leverage your video to maximize its promotional effectiveness check out http://www.CanadianWebVideo.com or email Paul@CanadianWebVideo.com.


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